Adidas unveils new adidas confirmed app for Yezzi

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Adidas announced today that they released a brand new app called adidasconfirmed, which seems to basically be a reservation system where you will be able to reserve yourself a pair of the brand new Kanye West Yeezi and other upcoming releases.

The app seems simple enough. You reserve your pair through the app and then pick up at the local participating adidas retailer. The only catch seems to be that this initial Yeezi release will only take place within NYC’s 5 boroughs leaving fans outside of the city out in the cold for this huge sneaker drop.

The app bases things on location so it definitely sucks for me as I live literally 5 minutes from Manhattan but according to the app (see above pic) I am “Not in the Zone”