I don’t know about the rest of you, but in my eyes 2015 has been a pretty depressing year so far. Back in 1989, as an impressionable 9 year old I had my world expanded by BACK TO THE FUTURE II as I spent an entire school year discussing the realities of what 2015 would be like and how I had a friend, who had a friend, who knew a guy, who said he met someone, who owned a working hoverboard. It was an exciting time to be a kid with an imagination but as we have fast forwarded 26 years and are now smack in the middle of the 2015 that BTTF II promised, the world we have is nothing like the fantastical dream we all grew up with.
Yes, we have cool computers and phones that can do things we didn’t even imagine possible back then but as far promises the film gave us goes, we are severely lacking. There’s still no hover boards or hover conversions for cars, Nike still hasn’t perfected self lacing shoes, Im still waiting for holographic JAWS, I cant hydrate a pizza, my jacket doesn’t dry itself, weather is still hard to predict, all lawyers haven’t been abolished and we are all still waiting to see if the Chicago Cubs live up to their 2015 destiny.
It kind of sucks to see how many fun things from the film never really came to be and how more companies didn’t really embrace the nerdy celebration that many of us hoped October 2015 would really be but thanks to Pepsi, one of those cool futuristic promises is actually here. Pepsi Perfect, the drink Doc Brown sends Marty into the Cafe 80’s to buy with a crisp $50 bill is actually being released. While not as easy to grab as it was for Marty in the film, fans can actually get their hands on the collectible through an online sale for the price of $20.15. There will also be some limited chances for fans to grab a bottle at NYCC this weekend as pepsi will have a special booth on display to celebrate the product and Back To The Future II.
You can read the full press release below and check out the promotional video as well which should warm the heart of any BTTF fan.
Surprising Back to the Future fans everywhere, Pepsi officially confirms the long-awaited creation of Pepsi Perfect – the famous soda Marty McFly orders in the second installment of one of the most beloved trilogies in motion-picture history. The fantastical cola, made famous by the film, will officially be available on October 21, 2015, paying homage to the date Marty McFly travels to in the future. Since 1989, Back To The Future enthusiasts have waited patiently to see how the future unfolds.
“Pepsi fans asked and we heard them loud and clear,” said Lou Arbetter, Senior Director of Marketing, PepsiCo. “The Back to the Future trilogy was as big a moment in pop culture history then as it is now, 30 years later. We are excited to be part of this moment and to bring fans something only Pepsi could deliver – and there’s no need to wait – the future is now!”
SYNCHRONIZE YOUR WATCHES TO OCTBER 21 FOR A CHANCE TO SCORE A PEPSI PERFECT
If our calculations are correct, Pepsi will make the future a reality on October 21, 2015 and unlock limited quantities of Pepsi Perfect, available for purchase online while supplies last. Fans located in the U.S. can get their hands on 1 of 6,500 Pepsi Perfect bottles, each outfitted in a special collectible case. The 16.9 oz. bottles will contain Pepsi Made with Real Sugar and will sell for $20.15.
A FIRST TASTE OF THE FUTURE REVEALED AT NEW YORK COMIC CON
While the clock counts down to October 21, New York Comic Con ticketholders will step into a Pepsi Perfect world as they enter the Javits Center on Thursday, October 8. From sponsoring a Back to the Future focused panel to creating a Café 80’s inspired booth featuring a DeLorean and Wild Gunman arcade game, Pepsi Perfect will bring to life the magical world created by Back to the Future Part II.
HOW TO SCORE AN EARLY RELEASED BOTTLE OF PEPSI PERFECT AT NEW YORK COMIC CON
Marty Mornings: Each day, the first 200 fans who come to the Pepsi Perfect Booth (#CP101) dressed as Marty McFly will take home their very own Pepsi Perfect.
◦Thursday – 1-2PM
◦Friday – Sunday – 11AM-12PM
•McFly outfits must contain the following:
◦Puffy red vest or Back to the Future Part II jacket
◦White high-top sneakers
Quick Draw Wild Gunman Style: Every day starting at 3PM, fans are invited to come to the Pepsi Perfect booth and play Wild Gunman for a chance to win Pepsi Perfect. Bottles will be awarded to the fastest gunman in town, so start practicing.
“New York Comic Con is the ultimate fan destination and the first place for exclusive entertainment experiences,” said Lance Fensterman, senior global vice president for ReedPOP, producers of New York Comic Con. “We’re honored to join Pepsi Perfect in this special Back to the Future moment; we just hope that it doesn’t upset the space-time continuum.”
For more information on the making and availability of Pepsi Perfect visit www.Pepsi.com and follow the conversation on social using #PepsiPerfect.
New York Comic Con will be livestreaming from the NYCC Show Floor and Panel rooms all weekend long. The NYCC Livestream will feature celebrity interviews, video gaming, live art, television and movie panels, comic book previews and more. Tune in at NewYorkComicCon.com/NYCCLive for the hottest programming direct from NYC. For the most up to date information about NYCC visit New York Comic Con’s social media pages (Facebook, Twitter and Instagram).